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Sunny’s Bookshop

An independent bookshop with a brand its readers already loved needed it ready for a second store. The book was redrawn by hand; the rest was put in order.

Client
Sunny’s Bookshop
Year
2026
Work
Book mark, seal, signature, brand bible, announcement film
Role
Creative direction, rebrand and logo design
Creative direction
Dalton Corr

1The book

The book, hero: drawn by hand, line by line.

01Book · hero40 mm · 300 px and up

The book, digital: the flat book, its pages solid.

02Book · digital16 to 40 mm · 48 to 300 px

The book, tiny, for the smallest sizes.

03Book · tiny8 to 16 mm · 16 to 48 px

2The marks

The primary logo: Est. 2024 and the book over Sunny’s Bookshop.

04Horizontal · the primary logo40 mm · 160 px minimum

The primary logo with both shops, Tarzana and NoHo.

05Horizontal · stores50 mm · 200 px · names both shops

The stacked logo: the book over Sunny’s Bookshop.

06Stacked25 mm · 110 px

The seal: the book in two rings, for readers and writers.

07Seal25 mm · 120 px

The half moon: Sunny’s Bookshop arched over the book.

08Half moon30 mm · 140 px

The book over the signature.

09Signature · book35 mm · 150 px

The signature: Sunny’s Bookshop in script.

10Signature30 mm wide minimum, 24 pt tall

Sunny’s, in the signature’s script.

11Signature · Sunny’s20 mm minimum · tags, stickers, bookplates

The SB monogram in the seal’s two rings.

12Monogram12 mm · 48 px minimum

3The type

Sailing Club: Sunny’s Bookshop in spaced capitals, and for readers and writers in its italic.

Sailing ClubRegular and Italic. Titles, the name, the slogan.20–48 pt; capitals tracked +120 to +200. Jen Wagner Co.

Sloop Script: Sunny’s Bookshop, with the drawn S.

Sloop ScriptBold. The signature only, placed as artwork, 24 pt and up.New script words take the drawn S, never the font’s. Richard Lipton.

Cormorant Garamond: author evenings, Thursdays at seven; an evening of readings in the back room.

Cormorant GaramondMedium and SemiBold. Statements, subheads, shelf talkers.14–24 pt. Free, OFL.

EB Garamond: a paragraph about a reading in the back room, then small capitals, figures and an italic title.

EB GaramondEverything meant to be read. 9–12 pt, leading 140%.Italic for titles; true small capitals; old-style figures. Free, OFL.

Jost: events, gift cards, open until eight; fiction, $18, Tarzana and the NoHo Arts District.

JostMedium and Regular. Labels, prices, dates, captions.7–10 pt, capitals tracked +120 to +200; lining figures. Free, OFL.

The hierarchy: new this week, a lead line, a line of text and a label.

The hierarchyTitle 22 pt · 29 px, +200 · Lead 16 pt · 21 pxText 10.5 pt · 14 px, leading 140% · Label 7.5 pt · 10 px, caps +180

4The colors

Library Green, #1E3A2F.

Library Green#1E3A2F · The lead. Type, marks, the big moments.

Vellum, #F2EBDC.

Vellum#F2EBDC · The ground. The paper, not an ink.

Gilt, #CBA65E.

Gilt#CBA65E · The accent. A rule, a numeral, a foil.

Ink Navy, #1F2B45.

Ink Navy#1F2B45 · Sunny’s Journal & Press only.

Binding Brown, #6B4A33.

Binding Brown#6B4A33 · Board, leather, a line of small text.

Linen, #E3D7BD.

Linen#E3D7BD · Quiet panels and backgrounds.

5Journal & Press

The Sunny’s Journal & Press wordmark, in Ink Navy.

13Journal & Press · wordmarkThe shop’s own press, in its own color, Ink Navy.35 mm · 160 px minimum

The Sunny’s Journal & Press stamp, in Ink Navy.

14Journal & Press · stampIts marks stand alone: never beside the book or the signature.20 mm · 96 px minimum · Ink Navy, and Green, Vellum, Black, WhiteCormorant Garamond, with its italic ampersand

6Stationery and the shop

The business card, front and back: the Digital logo on Vellum, and the owner’s card.

Business card3.5 × 2 in · front and back

The envelope, the SB monogram as its return mark.

EnvelopeNo. 10 · the monogram as return mark

The letterhead: the Digital logo at the top, the shop’s lines at the foot.

LetterheadUS Letter · white or natural

The email signature, with the Digital logo.

Email signaturethe Digital logo at 160 px · Georgia where the brand fonts aren’t installed

The gift card: the SB monogram in Vellum on Library Green.

Gift card3.375 × 2.125 in

The bag sticker, the seal on Vellum.

Bag sticker50 mm round · the Seal

An event card: poetry night, an open mic for readers and writers.

Event cardA6 · one per event

The bookmark: the book and Sunny’s in Vellum on Library Green.

Bookmark2 × 7 in · Green stock, Vellum ink

The receipt header, the Black logo.

Receipt header80 mm · the Black logo

7The delivery

The horizontal logo with its construction lines in blue pencil.
Final delivery sheets, page 2: Identity.
Final delivery sheets, page 3: Signature.

8In use

A canvas tote printed with the horizontal logo.
A navy cap embroidered with the seal.
Hang tags: the seal stamped on kraft, the signature on black.

9The studies

The studies, page 3: Bookseller tickets II: Britain, Europe, America.
The studies, page 6: Trademarks & symbols.
The studies, page 12: From sketch to solid.
The studies, page 15: Book variations III: solid and distance.
The studies, page 20: The book, sketchbook.
The studies, page 21: Signature studies I.
The studies, page 24: The S.
The studies, page 29: The pen path.
The studies, page 30: The serif monogram.
The studies, page 34: Half inked.