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21st Anniversary

Oscar®-Qualifying HollyShorts Film Festival

The 21st anniversary poster began on an easel, in pencil, then moved through a sketchbook of color studies. From there it spread to badges, merchandise, a metal award and three events.

Client
HollyShorts Film Festival
Year
2025
Work
Anniversary poster, eight badges, merchandise, award, production design
Role
Art director
Art direction
Dalton Corr, Opmet Osserpse
Award fabrication
Revello Metal, Long Beach
Print production
Distinctive Event Solutions
Photography
Charlie Minh Nguyen, Juan Ramirez, Jeff Smith, Sir Henry Thompson Jr.

1The poster art

The official 21st anniversary poster.
Wide view of the original art for the 21st anniversary poster.
Detail: musicians
Detail: people and sunset under the arch
Detail: palm trees in the distance

2The build

Arched stage structure with a screen above the festival crowd
Blue step-and-repeat on a checkered floor with a lighting stand
Theater 6 poster sign on a stand
HollyShorts 21 signage on the corner building and billboard.
The poster-art backdrop with lit palm trees and a red carpet.
Overhead view of the outdoor stage and step-and-repeat
Guest posing in front of the HollyShorts 21 step-and-repeat
Guests on the red carpet at the black step-and-repeat
The festival crowd in the plaza, with the LED screen behind.
The LED marquee above the theater entrance.
Poster sign on a stand at the check-in line
VIP Lounge directional sign in the theater hallway
The poster art on the theater screen before a program.
Speaker at a podium in front of an award-category screen
DJ booth facing the plaza crowd
A panel on stage, with a monitor showing the poster art.
Guest posing with the poster in front of a staircase
Guest holding the poster and an award on stage
TCL Chinese Theatres marquee
Step-and-repeat backdrop
Crew setting up the Film Summit stage.

3Eight badges

Badges and lanyards laid out on a red carpet
The eight badge designs side by side.
A stack of pink Filmmaker badges with blue lanyards.
Badge layouts on screen while designing.
Merch Designs: t-shirt front
Merch Designs: t-shirt detail
The festival windbreaker, front.
The festival windbreaker, back.
HollyShorts hoodies
The merch table, with the poster.
Merch Designs: bucket hat
Merch Designs: shorts
Merch Designs: socks
HollyShorts mugs.
HollyShorts printed postcards on display
Hand holding the film-reel award
Awards and gift bags laid out on a table.
Award trophies on a table in the lounge
Guest with an award on the red carpet
Technical drawing of the film-strip award plaque
Technical drawing of the placard
A winner interviewed while holding the framed award.

4From pencil to color

Pencil drawing of poster art (detail)
A sketchbook spread of color studies and concept drawings.
Annotated production design concept sketch.
The poster art in pencil, on the easel.
Color concept sketch of the poster composition.
Annotated poster guide
An electronic proof from Distinctive Event Solutions.
Merch proof sheet for logo cube
Printed signage staged for setup.
Production materials and poster in staging area