Opmet Osserpse

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HDtracks

HDtracks sells high-resolution music to people who care how a recording sounds. In 2019 the store was rebranded and rebuilt from the ground up, from the database to the logo, so a deep catalog reads as clearly as it sounds. Around it runs a year-round line of campaigns and email. Retention and sales rose.

Client
HDtracks
Year
2019
Work
Rebrand, store design, UX and UI, campaigns, email
Role
Director of marketing and lead designer
Design and art direction
Dalton Corr, Opmet Osserpse
Development
Orastream

1The store

The HDtracks store: charts in the sidebar, featured collections and the newest high-resolution albums.
An album page: each track with its sample rate and bit depth, and the price beside the cover.
The Top 100 Jazz chart, new titles first.
The store’s home page, top to bottom: featured collections, then rows of new, best-selling and hand-picked albums.

2On a phone

The store on a phone.
The Top 100 Jazz chart on a phone.

3The brand

The HDtracks logo in white on blue.

4Campaigns and email

An ad: the HDtracks logo with a listener in red light.
An email: up to 35% off VIP sales and featured new releases.
An email: browse the store by genre.
An email for the Grammy winners.
A campaign ad: 25% off top New York artists for New York Music Month.